Feasibility studies
Sanders Associates has been asked to carry out many feasibility studies over the past 11 years.

“I am approving funding for this project, “ says the Director after he had heard your pitch. “But only if it can be finished in time for Christmas. And money is tight right now. Oh, and it must be a hit.”

You flinch at first, and then you summon up your confidence, “No problem!”

But there is a problem. A big problem. You have doomed the project before it has begun.

Realistic Project Goals and Timeframes
It is possible to design and make a product quickly. It is possible to design and make a product on a tight budget. It is possible to design and make a great product. The problem is that you can only ever achieve two out of the three simultaneously.

Feasibility studies establish the realistic project goals and timeframes. This is the most creative period in the project cycle. Picking the right innovative solutions at this early stage can be the difference between a word-beater or an also ran, the difference between a long slow drag of a project and a fast, exciting process of creativity that energises everyone in the organisation.

We have been involved in both types. We know which we prefer...