Design for Reliability
It is no good developing an innovative new product with appealing user features, if it fails to work in the customer’s hands. There are many ways to design an unreliable product. We know them all and know how to avoid them.

Some examples are...

Poorly defined requirements. The customer finds a new way to break your product.

Bad design solution. Too many moving parts, or easy to assemble wrongly without noticing.

Mistakes or lack of knowledge when translating a good design concept into a set of manufacturing specifications.

Reliance on non-representative testing or non-realistic FEA simulations.

Inappropriate production processes or process control techniques.

Failure of the design to take into account process variability.